Introduction–ThiscouldbeasummaryoftheissuesidentifiedinA1tojustifytheobjectives for the marketing plan that you will be demonstrate in your report, what you want to achieve for the company. Therefore, you need to follow the SMART criteria: (Specific: Clear goals. Measurable: profitability. Attainable: describe the result. Realistic: is it doable? Time: By when? (NO NEED )
Develop the marketing strategy: in this section you provide a strategy to increase market share/growth of the company, you can use Ansoff marketing growth strategy and be as creative as possible.
Discuss the marketing Mix: In this section you analyse the company based on the 4Ps.
Discuss the customer driven strategy: In this section you need to analysis the
segmentation, targeting, positioning and differentiation separately.

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