How The Human Mind Works

READ THE TEXT AND ANSWER THE QUESTIONS IN ONE OR TWO BIG PARAGRAPHS. SUPPOSE THAT THIS ANALYSIS THAT THE ADVERTISING SUGGESTS HAS BEEN DONE.
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Need to refer to the chapter and external font!
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(Questions)
Once you have a day or two of solid, introspective analysis of what you filter in and what you filter out, discuss how you think the internet affects our ability to exert any control over our own filtering tasks. Before you answer, consider how powerful the internet is. Not just in what YOU can access, but what people and companies can access ABOUT you. No, you’re not crazy – Facebook and Instagram ads really are “listening” to you. So how do we make filtering a more conscious task? Or should we? Why or why not? What do you think?
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(Text)
After your review of chapter 3, you know that we process many, many messages automatically throughout the day. And since we live in a digital age, the constant stream of media messages makes this “automaticity” a rather complicated, and perhaps problematic concept. For this discussion, respond to the prompt below using both concepts from the book as well as a personal example.
Our brains are constantly engaged. Whether you’re driving, watching TV, watching a movie, or doing your homework (like right now…. how many tabs do you have open?), chances are high that whatever it is you are doing throughout the day, your brain is processing information from the media at every turn. It’s no wonder that we’ve put a significant percentage of that work on cognitive cruise control.
As you know from your readings, the cycle of processing this information is made up of three tasks: filtering, meaning matching and meaning construction. One of the issues raised in the text concerns filtering, specifically how your brain was programmed, and how it’s being re-programmed every day.
For this discussion, I want you to spend a day or two being VERY conscious of what messages you are paying attention to, and perhaps what messages you are ignoring. Sounds easy, right? It can be more difficult than it sounds!
What do you see when you scroll through social media? Most likely it’s a highly curated, personalized collection of pictures (Instagram), stories (Facebook, Snapchat, etc.), news (news apps, Facebook, Twitter), and just general bits of information and entertainment (Reddit) from industries and people you choose to follow.
But… have you ever wondered about what you’re NOT seeing? What about news from other countries? Or updates from people you unfollowed a while back (maybe they became less annoying, you never know…)? Maybe you’re missing info about celebrities who aren’t all that famous or relevant anymore (looking at you, Bieber).
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