Section 1:
Choose from two of the three options below.
Link to Resources for Options Below (In the file under chapter 12)
1 – Consider costs and resources to outsource social media strategies. Review the first slide in file link above and indicate which actions you might outsource and do some research to find reputable contractors and/or businesses where you can outsource selected strategies or actions.
2 – Review the remaining slides and create an evaluation of metrics plan for a real or fictitious business. Consider two goals, examples of related strategies and associated metrics.
3 – Review a social media analytics tool through the following site and note what services they offer.
Section 2:
Choose one of the options below.
Option #1 – Endorsements and Testimonials for Advertising
Review information through the link from the FTC “Guides Concerning the Use of Endorsements and Testimonials for Advertising ”
Link: https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-publishes-final-guides-governing-endorsements-testimonials/091005revisedendorsementguides.pdf
Explain which guides might effect your business in social media.
Option #2 – Endorsement Disclosures
Review the information below regarding endorsements and find a blog or social media post that is an endorsement. Include the text and/or link to the specific endorsement noted by the influencer, blogger, reviewer, etc.
Companies are responsible for disclosing relationships with people that endorse the business.
Endorsement is any advertising message that consumers believe represent the thoughts, feelings or beliefs from someone that does not represent the company.
Influencers, bloggers, people that receive free product or a discount for a product or service must disclose the relationship.
The disclosure must be noticeable, easy to understand and near the endorsement. {Ex. Ad} after FB post
Marketer’s can also be held liable for false statements by bloggers or customers and must monitor them when giving free product.
Option #3 – Privacy Policy Highlights
Find an example of a privacy policy or a social media policy (would likely be internal for employees) and summarize the highlights of the information in the policy. You can also include reference to categories from the policy.

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