Critically evaluate an airport based in the UK and develop a strategy to enhance its commercial operations.

Assessment 1: Written Assessment
Individual written assignment (4,000 words), assessing all learning outcomes, worth 100% of the
module mark.
Assessment Brief:
You are required to critically evaluate an airport based in the UK and develop a strategy to
enhance its commercial operations.
Your individual report should include:
• Introduction
• Review of relevant literature
• SWOT of your chosen airport
• PEST Analysis
• Evaluation of the aeronautical and non-aeronautical income sources of the selected
airport
• Discussion of a strategy to enhance commercial operations
• Conclusion
• Recommendations for specific business contexts and circumstances

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